Gaillardia pulchella Foug.
Family - Asteraceae
Stems - To 60cm tall, branching, densely pubescent (villous), herbaceous.
Leaves - Alternate, to 7.5cm long, 3cm broad, lanceolate to oblong, sessile or short-petiolate, entire or somewhat toothed or lobed below, appressed pubescent, somewhat scabrous.
Inflorescence - Single flower head terminating stem.
Ray flowers - Ligule to to 2cm long, mostly reddish with a yellowish, 3-lobed apex, sometimes completely yellow.
Disk flowers - Corolla reddish. Pappus of awn tipped scales. Achenes 2mm long, pubescent. Receptacle with chaff longer than achenes.
Flowering - May - September.
Habitat - Prairies, pastures, roadsides, railroads. Also cultivated.
Origin - Native to U.S.
Other info. - This is a common and easily recognized plant. It is also popular in cultivation. Rarely the ray flowers are absent so the head will consist of just disk flowers and will be more globose in shape.
Photographs taken in Bald-Head Island, NC., 5-12-02., and in Jacksonville, Fl., 7-4-02.